Measure Your Marketing ROI

This workshop will cover how to measure your Marketing Return On Investment (ROI) to help optimize your expenses for the short and long terms. You will learn to build a market model using valid, objective marketing metrics. Discovering thse practical solutions will enable you to improve your marketing effectiveness, and increase revenue, profit and market share for the same amount of spend. 

Presented by Derick Schaeffer of OrangeCast.

OrangeCast is a Dallas-based social media marketing agency specializing in the application of social media to corporate marketing programs. Their specialized service areas include reputation management, blog consulting, and development.

Materials, services or products offered by providers to SBDC clients are available as a resource for you to locate professionals who can assist you with business concerns.  Making these sources available to you does not imply or constitute a recommendation or endorsement by the SBDC, but is only intended to be a convenience for you.  You must perform your "due diligence" by interviewing the individuals or companies to determine if they meet your needs.  If you do retain their services, be sure to obtain your agreement in writing:  who is responsible for what; what work is to be performed; what is not included; what is the cost.
 
A partnership program of the U.S. Small Business Administration and the Bill Priest Campus of El Centro College, a division of the Dallas County Community College District. Funded in part through Cooperative Agreement # 9-603001-0046-22 with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the authors and do not necessarily reflect the views of the SBA. It is the policy of the Dallas County Community College District and Collin College that all persons have equal opportunity and access to its educational programs, services, activities, and facilities without regard to race, religion, color, sex, age, national origin, or ancestry, marital status, parental status, sexual orientation, disability or status as a veteran.